Justice Burger: Where Tech Meets Taste
Redefining fast food through authentic smoked brisket and seamless technology. Our mission: Justice in Every Bite.
CD
by Chaitanya Dadi
Vision & Mission
Redefine Fast Food
Premium Burgers and smoked brisket meets cutting-edge tech
Justice in Every Bite
Superior ingredients, ethical sourcing
Frictionless Experience
Tech-enabled convenience at every touchpoint
Powered By
AI, loyalty, & blockchain
Tech + taste = unfair advantage. We're not just another burger chain—we're building the future of fast food.
Menu
🏷️ Evidence Locker — Meat by the Pound
- Exhibit A - Brisket
- Exhibit B - Pulled Pork
🍟 Pre-Trial Bites
Fries Under Arrest
Jalapeño Justice Bites
Witness the Cheese Sticks
Invoke the 5th ( Platter)
Jalapeño Justice Bites
Witness the Cheese Sticks
Invoke the 5th ( Platter)
🔥 The Burger Trial
The Brisket Verdict
Pulled Over Pork
Cheese Charges
The Cluckin’ Conviction
Beyond Bars (Veg)
Pulled Over Pork
Cheese Charges
The Cluckin’ Conviction
Beyond Bars (Veg)
🌮️ Taco Justice (Taco Section)
Mango Mistrial Taco
Brisket Testimony Taco
Pulled Pork Deposition Taco
The Chicken Defense Taco
Brisket Testimony Taco
Pulled Pork Deposition Taco
The Chicken Defense Taco
Menu Highlights
Signature Brisket BBQ Burger
Chopped smoked brisket that melts in your mouth
Pulled-Pork & Brisket Duo
The perfect protein pairing for meat lovers
High-Margin Sides
Mac & Cheese, Loaded Fries drive profits
Monthly Chef Specials
Rotating LTOs spark repeat visits
Craveable core, ever-fresh variety.
Tech Platform & Omnichannel Ordering
Mobile & Web
iOS, Android, PWA and web ordering
AI Cashier
Voice & chat handling orders, FAQs, upsells
Recognition
Camera identifies loyal guests instantly
Delivery
DoorDash Drive white-label delivery integration
Conversational AI powers frictionless sales.
Nation-Wide Toll-Free Routing
Single Number
1-800-JUST-BURGER geo-routes to nearest store
AI Voice
IVR leverages same conversational AI engine
Traveler Solution
Solves area-code routing issues for travelers
Scalable
Seamlessly grows with new locations
One number, nation-wide reach.
Loyalty Ecosystem
Fries Freedom
Monthly subscription for unlimited fries drives repeat visits
Visit Streaks
Snapchat-style streaks and social-tag points build habits
Gamification
Leaderboard and challenges create friendly competition
Real-Time Rewards
Push notifications deliver timely coupons and offers
Gamified loyalty drives daily habit.
Tokenized Ownership & Rewards
Burger Coin
40% to customers with Bitcoin-like halving mechanism
In-App Wallet
Available at launch with exchange-ready future
Earning Methods
Purchases, streaks, chatbot challenges, User Generated Content
Community Building
Creates vested interest in brand success
Fans become vested brand owners.
Cloud-Kitchen Multi-Brand Model
Justice Burger
Premium brisket burgers with signature sauces
FryDay Feasts
Wings, tenders, and appetizers for game day
80%
Ingredient Overlap
Keeps COGS lean across both concepts
35%
Revenue Increase
With less than 10% cost uptick
One kitchen, two high-margin brands.
Revenue Streams
Diversified, tech-heavy monetization.
Direct Sales
On-premise & online sales from both brands
Subscriptions
Fries Freedom and future Wing Wednesday bundle
3
3
Franchise Fee & Royalty
Merchandise & Tokens
Brand items and token appreciation
Unit Economics & Profit Forecast
Average Ticket: $15
COGS: 30% of revenue
Break-even: 75 orders/day
$410k revenue → $48k profit (11.8% margin)
Scale Impact
200 orders/day → $1.095M revenue → 48% margin
Volume turns fixed costs into fat margins.
Breakdown
